Intellicast

Welcome back to another episode of Intellicast! The Brians are joined by a special guest in this episode: Angelica Jump! Angelica is EMI’s Director, Research Manager and Global Team Lead (unless Brian Lamar comes up with another job title for her); she also leads our Diversity and Inclusion Committee, is an active representative in WIRe, and more! The episode kicks off with Angelica and Brian talking about their hopes and expectations for the conference. They discuss the theme of the overall conference as well as the individual sessions. With this being Angelica’s first conference in her career, Brian asks her about what she hopes to gain from the experience. Brian and Angelica also talk about nerves and excitement before a conference! In the next segment, Brian dives into some of the sessions that will be at the IA NCC fall conference. There will be speakers from Dairy Queen, Duquesne Light Company, Hormel, and more! There will also be sessions on data quality from Brad Franz and Brooke Reavey. Brian is espe

Thanks for tuning in to another episode of Intellicast! We’ve entered the August lull, so this is a quick, news-filled episode. Brian and Brian waste no time jumping into the first news story: Bain & Company has acquired Max Kelsen’s consulting and managed services divisions in Australia. The second story tried to slide under the radar, but ultimately had quite the buzz. Zoom has updated their terms of service to allow Zoom to train its AI on customer content including meetings, chats, etc.... with no opt-out option. Since it’s release on Friday, both Zoom’s COO and CEO have made comments on the update. From these statements it seems as though they may be working on an option for consent. The guys also discuss the endless violations an AI training without clarifying consent could have. The next news story is an exciting one! MRII and Know Research have launched a new program that will award $5k grants to women-owned businesses in the US who have been operating for 5 years or less. Additionally, The Coalition

Welcome back to another episode of Intellicast! Brian Lamar and Producer Brian are talking about market research news in today’s episode! First and foremost, you can no longer reach us on Twitter. You’ll have to find us on “X” @Intellicast1. It’s only fitting that the episode would open with a discussion of Elon Musk’s latest update of the social platform. In the words of Producer Brian, “this just shows you can be a genius, but you’re not a genius at everything.” Elon Musk, if you’re in need of some market research, you know where to find us. In our first actual market research-oriented segment, the guys cover the upcoming conferences in the industry. At this point, it’s a permanent segment. Brian Lamar shares some updates on the Insights Association North Central Chapter conference in September and announces a fun (unofficial) award as well as a Halloween happy hour. Next up, Brian and Brian discuss our Cincinnati neighbor, MarketVision, and their new hires. They also discuss SampleNinja’s partnership with

Welcome back to Intellicast! Thanks for joining us for a Midsummer Market Research News Update! Today’s episode starts with updates on upcoming conferences. It’s hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they’re here! In the first news story, the guys discuss GfK’s plans to sell its European Consumer Panel business to YouGov as part of its deal to merge with NielsenIQ (NIQ). Producer Brian shares a great sports metaphor to explain this decision. In another M&A news story, Brian and Brian talk about Qualtrics receiving a $500M investment from venture firm Accel following its acquisition by Silver Lake and Canada Pension Plan Investment Board (CCP) for $12.5B. This gives the new owners 100% of Qualtrics, including all the shares owned by SAP. The next story is AI-focused with a discussion of ESOMAR’s new task force to address the use of artificial intelligence in the research, insights, and analytics sector. The new t

Thanks for tuning in to this special episode of Intellicast! Today, Brian Lamar and Producer Brian are joined by Chief Data Scientist Deb Ploskonka and Vice President Holly Smith of Cambia Information Group, as well as EMI’s Mary Draper to discuss all things data-quality related! The episode kicks off with Deb, Holly, and Mary each giving their individual backgrounds and discussing how their careers led them to market research. Their passion for data quality can’t be ignored in each of their introductions. As Brian Lamar says in the episode, if people were awarded doctorates for data quality initiatives, there’d be a lot of them in this podcast! In the next segment of the interview, Deb, Holly, and Mary give dimension to the problem of fraud in market research. They talk about how no studies are immune to fraud and how fraud goes beyond just bots. In fact, they discuss 5 categories of cheaters and how fraud is always evolving. Deb and Holly also share highlights from a paper they wrote titled, “Defeating Ende

Thanks for tuning in to Intellicast! In this episode, Brian Lamar and Producer Brian discuss conferences and some news stories from the past few weeks (yes, we know it’s been a while since our last episode!) So, without further ado, let’s jump right in. The episode kicks off with some feedback we received on our last episode! In it, we had a conversation on the conference in Hilton Head, which was a unique location, but it was expensive, hard to get to, etc. Our listener recommended that maybe we need to go to some second-tier cities (Ex: Charlotte, New Orleans, Nashville, Philadelphia, Cincinnati) for our conferences. The reasoning being that these cities are cheaper, and the airports have less travel hassle/cancellations and are easier to navigate. What do you think? The guys also give an update on the upcoming conferences in the next few months and even some in 2024! In our first news story, the guys discuss Momentive’s announcement that they will be returning to its original name, SurveyMonkey. As expecte

Thanks for tuning in to another episode of Intellicast! This week Brian Lamar and Producer Brian have a short and sweet episode with everything you need to know to stay up to date on the market research industry. Let’s dive right into it! Kicking off the episode, the guys discuss some upcoming events: The Insights Association Chapter Event, Quirks New York, Insights Marketing Day, and more! They also go on a quick tangent of best places to have conferences and events. Let us know what you think! In the first news story, Brian and Brian discuss Forsta and Cint’s partnership. This is a step in the right direction to solve the data quality issues our industry is facing and reduce fraud. Next up, we touch on the Insights Association’s DII Council and their new website. The site allows people to access the DII Toolkit and the Data Integrity Pledge. A lot of cool stuff is coming from this group, so you’ll want to follow this page. The final news story is SamplNinja’s introduction of a new mobile app that will impro

Welcome back to Intellicast! This episode is a much-anticipated recap of the IIeX conference last week. It’s not your average recap though; we’re joined by Mike Herrel of Directions Research! He’s a long time listener and first-time guest so we’re excited to have him! Before we get into the IIeX recap, Mike gives an overview of Directions’ integration of Seek a few years ago as well as Aimpoint Research. The three brands interact to answer any questions their clients have regarding their business. Producer Brian and Mike kick off the interview with their overall impressions of the conference. They were both first-time attendees—and have mixed reviews of the unique headphone experience. The guys all agree that the conference is always jam-packed with back-to-back sessions. Many of those sessions surrounded artificial intelligence and how it can be used to assist researchers. Their main takeaway is to think of the relationship with AI as less of a battle and more of a partnership. The guys round out the intervi

Welcome back to Intellicast! Brian Lamar and Producer Brian are back for some market research water-cooler talk including the latest industry news and a preview of the IIeX conference this week! The episode kicks off with some current events. The Insights Associations Annual North Central Fall conference is September 4-6th in Minneapolis. There are several upcoming WIRe events in Chicago, Atlanta, NYC, Cincinnati, and more! Brian Lamar will be a speaker at the Cincinnati event on June 8th. There will also be an Insights Association event in Indiana at Top Golf on August 17th. It sounds like it’s going to be a busy summer for industry outings! In the second segment, the guys jump into some MRX news. They start with Toluna’s acquisition of MetrixLab and their majority stake in Precision Sample as part of the acquisition. M/A/R/C Research acquired Horowitz Research, a New-York based marketing research firm known for its thought-leadership in the multicultural space. In the final segment of the episode, Brian Lam

Welcome back to Intellicast! We have a special interview today with Lindsey Bartel of Brandtrust and Andrew DeCilles of EMI! This is Lindsey’s third time on the podcast and we’re so happy to have her on again to discuss some of the research we’ve partnered on surrounding mental health—a great segue into Mental Health Awareness Month! The interview kicks off with some background into Brandtrust’s relationship with EMI and how these projects got started. It all began with Brandtrust’s work with Narrative Inquiry and a subject we were all passionate about: mental health. As talking about mental health became less stigmatized, we recognized a need for people to talk about it. This interview gives a behind-the-scenes look at the research and methodology. In the second segment, we discuss some of the key takeaways from the research including reading a real open-end response from the study. This portion of the interview boils down what Brandtrust and EMI have spent hours discussing and analyzing over the past few mo

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian cover the latest market research news and give a recap/teaser of some conferences! The episode kicks off with a chat about the upcoming IIeX conference at the end of May. Producer Brian will be speaking as he was named to the Greenbook Futures List. We’re all familiar with Producer Brian and his awesome work behind the scenes so we’re excited to see him on the main stage for a change! Brian Lamar shares some insight from his experience at IIeX and Producer Brian gives a little taste of his upcoming session. In the second segment, Brian and Brian discuss the latest market research news including the announcement that Big Village has sold its Insights and Agency Business to Blue Mountain Media for $20M and the latest Bellwether report by the Institute of Practitioners in Advertising which found that UK market research spending fell by a net 3.2% in Q1 of 2023. The Brians discuss what that might mean for us here in the US. The episod

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from the market research industry. The guys will take some time to cover current events, conferences, and more. Brian Lamar has had a busy travel schedule for Q1, so he kicks off the episode by sharing his experience with a few different industry conferences including Quirks, the Pharmaceutical Conference, the upcoming IA Annual Conference, and more! The overview of the IA Annual Conference is a great way to get warmed up for the event if you’re attending. Brian even shares a preview of our speaking session with Chuck Miller of DM2. In the second segment, Brian and Brian discuss the 5th edition of The Sample Landscape report which launched April 11th. The report has an entirely new look and feel—listeners will get a sneak peek into how the sausage gets made in terms of laying out the research and its evolution. The report is truly a labor of love for everyone at EMI and we’re always looking to make it better,

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian are joined by Cindy Neumann of the Insights Association and EMI’s own Mary Draper. This is a great episode to discuss some of the great things going on in our industry, especially the initiatives being led by the Insights Association. The interview kicks off with a quick chat about Cindy’s background and what led her to market research. Like many researchers, Cindy kind of fell into the market research industry and has spent the majority of her career on the syndicated data side of things. About a year ago, Cindy had the opportunity to join the Insights Association, where she works now. In the next segment of the interview, Cindy takes some time to discuss the Insights Association DII Council (Data Integrity Initiative Council), a committee dedicated to improving data quality. She shares how and why the DII was created, who is on the council, and some of their current efforts. This segues into a conversation surrounding the Data I

Welcome back to Season 6 of Intellicast! In today’s episode, the Brians are joined by EMI’s own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week. The guys jump right into the recent market research headlines starting with Qualtrics’ $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynter has been elected president, replacing Kristin Luck. After that, we share some newly announced partnerships. Sample Ninja has partnered with Research Defender to improve their fraud detection. Additionally, the Insights Association, ESOMAR, SampleCon, and the Market Research Society have partnered on a campaign to address fraud and data quality risk. Hold on to your hats ‘cause we’re not done yet! In a final pairing of new

Welcome back to Season 6 of Intellicast! In this episode, Brian Lamar is joined by Brad Franz of Burke and EMI’s own Mary Draper to discuss the recent SampleCon conference. Before they jump into the interview, they share a few updates from the market research world and an overview of the MRX event season—including a few discount codes! So, if you’re still trying to make room for some upcoming conferences, don’t skip this! The interview kicks off with Brad and Mary’s overview of the conference. SampleCon celebrated its 10th anniversary this year and Brad has attended every SampleCon conference since its beginning! They share their main takeaways from the event and what’s changed about the conference over the years. In the next segment, Brad and Mary each take a minute to discuss their sessions from SampleCon. Brad’s session made space for a conversation on creating a sustainable online data quality strategy. Mary was part of a collaboration lab on data quality with Katrina Noelle of KNow Research. Toward the e

Welcome back to another episode of Intellicast! In this episode, we’re joined by Chris Wallace, President and Co-founder of InnerView. This is one of the more unique interviews we’ve had on the show, discussing how survey research can be leveraged for sales and marketing. The episode kicks off with an introduction from Brian Lamar and Producer Brian. They discuss the MRX conference season, which is already underway. Additionally, they share an update on IRI and NPD Group’s merger and their new brand name. As expected, the Brians have some thoughts. Chris starts his interview by giving us some background on Innerview. He tells us what led him to start Innerview and gives us an overview of what Innerview does. Chris speaks Producer Brian’s language, discussing how Innerview ensures that your marketing efforts are connected with your frontline and how they can be an extension of your brand positioning. In the second segment, Chris shares some details about their InFront platform and how brands can leverage insig

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from around the market research industry. Kicking off the episode, the guys talk about upcoming conferences including SampleCon, the Insights Association Annual, Quirks, and IIeX. They talk about how both SampleCon and IIeX are celebrating their 10-year anniversaries this year. They also discuss the Greenbook Insight Innovation Competition which is also celebrating 10 years. Interested in registering for the competition? Click here: https://www.greenbook.org/mr/insight-innovation-competition/ The guys then turn to the latest in market research news. It starts with a discussion about Measure Protocol’s new targeting abilities. They then talk about the new WIRe advisory board members, including friend of the podcast Damon Jones. The guys then talk about the news of Bain and Company partnering with OpenAI and QuestionPro acquiring Pundit Consultantz. In the last segment, the guys discuss a couple of rebrands. F

Welcome back to Season 6 of Intellicast! We’ve got a news-filled episode for you this week so buckle-up! Brian Lamar and Producer Brian are sharing the latest market research updates and breaking news for the second week in a row! The guys kick-off the episode with a conference overview, including those that EMI will be attending. The MRX conference season starts in just a few weeks, so it’s a good idea to have a grasp on what’s happening and when. They also give a quick ESOMAR election update as this story continues to unfold. To start the news segment of this episode, Brian and Brian touch on Momentive’s report of an 8% revenue increase for the full year of 2022 and their restructuring plan that will eliminate 11% of their workforce. In a similar vein, they later discuss Big Village, formerly Engine Group, and how they have filed for Chapter 11 bankruptcy protection. Big Village also announced that they have secured a purchaser for their agency, Insights and Balihoo businesses, to the Refuel Agency. Steppin

Welcome back to Season 6 of Intellicast! In this episode of Intellicast, Brian and Brian are joined by Dennis Devlin and Jeff Jones to discuss their new book, Three Wise Monkeys: How a Culture of Clarity Creates Transformative Success. Before the guys jump into the interview, they talk about the Greenbook Future List that was released earlier that day. Producer Brian was named to the list! The guys also talk about the upcoming conferences as well. Then we jump to the interview. The guys start by asking Dennis and Jeff about their careers and how they got into marketing and market research. Both Dennis and Jeff have interesting backgrounds that give them unique perspectives of research. They share these perspectives in their books which they started during the pandemic. (Hey, some of us got addicted to marble racing during that time and others wrote a book.)  In the second segment of the episode, Dennis and Jeff share their definition of the Clarity Cultural Cycle. Jeff has a great metaphor for this cycle and

Welcome back to Season 6 of Intellicast. We promise not to keep you over an hour this episode! Brian Lamar and Producer Brian are breaking down the latest market research news and sharing some updates ranging from football to flatscreens. The episode kicks-off with an overview of the upcoming conference season. You can catch Brian Lamar and Bonnie the Bulldog at several different conferences in the next few months! The guys then share an update on the ESOMAR election scandal. Ray Poynter posted on LinkedIn that ESOMAR was taken to court in the Netherlands over its treatment of the CEO/Director General and lost the case, reinstating the CEO/DG from the start of January. Unlike what many others (and ourselves) were hoping, this situation will probably not be going away anytime soon. The next news story is that Pollfish has launched a new AI-enabled survey creation tool that claims to generate a ‘professional-grade’ survey questionnaire based on a single sentence in under 30 seconds. While this can’t replace a g