Intellicast

Welcome back to Season 6 of Intellicast! You’ve made it to the second episode! Brian Lamar and Producer Brian are joined by EMI’s one and only Mary Draper to discuss some of the latest market research news and our anticipated trends for the industry in 2023. The episode kicks-off with about five minutes of football chat as Mary is a huge (albeit occasionally grumpy) Bengals fan and some conference chat as conference season is upon us! Then, the guys and Mary jump into some industry news with the announcement that Screen Engine has acquired Coherency, a brand insights and strategy company. They follow this by touching on The Market Research Institute International’s (MRII) naming of Paul Hunter as its 2023 president. Brian Lamar will also be joining the board! In the next segment, Mary and the Brians discuss some staffing news in the MRX industry. KS&R has promoted three of their long term employees to Directors. They also Nielsen who, following its restructuring into three global units, has announced that it

Welcome to season six of Intellicast! Brian Lamar and Producer Brian are back from their time off and ready to get back at it. Kicking off the episode, they guys talk about Damar Hamlin and the situation that has not only been the talk of the sports world, but of the entire country. Producer Brian talks about how it hits close to home for him in regard to his Dad. They continue catching up, discussing how their holidays were, the recent insights takeover of EMI’s social media channels, and more. After what was probably too much non-market research talk, the guys dive into some market research news, with the latest in the ESOMAR election controversy leading it off. They discuss the ruling from an Amsterdam court that found the ESOMAR election misconduct allegations against its former CEO Dr. Parves Khan have “no support in the facts whatsoever.” They then talk about what the next steps could be in this situation. Next, Brian and Producer Brian dig into RAIDAR, the new Real-time Analytics, Insights, and Data A

We’re back with Part 2 of the Best of Intellicast Season 5 series! It’s hard to believe this is the last episode of Season 5! In this episode, Brian Lamar and Producer Brian revisit interviews with Howard Feinberg of the Insights Association and Tim Cornelius of P3 Technology and QuestionPro. [12:50-45:00] Howard is the market research industry’s lobbyist in Washington DC. His interview starts with some insights into what a lobbyist does and what his days are like. He discusses data privacy legislation and gives advice to market researchers on what they should be doing to stay compliant with various laws. He also shares from an article he published on the use of non-competes in the MRX industry. [45:03-1:19:40] Our interview with Tim focuses on the inclusivity and accessibility of market research, particularly for people with disabilities. Tim discusses his background in research and shares the “Ah-Ha” moment that sparked his passion about this topic. He talks about why it is so important for businesses and r

Happy Holidays! Brian Lamar and Producer Brian are taking some time off, but you won’t have to miss them too much because we’re back with another year of “Best of” episodes for you! In each episode, Brian and Brian will revisit some of our favorite interviews from the past year. Let’s get right into it! In Part 1 of our Best of Intellicast Season 5 episodes, we’re revisiting interviews with Craig Alter of Bon Secours Mercy Health and Brooke Reavey of Dominican University. [2:05-38:45] Craig’s interview kicks-off with some insight into his background as a 20-year veteran of client-side market research. He discusses all of the challenges he has faced as a client-side market researcher including being in small departments, selling the benefits of market research to the leaders of his organization, and more. He also tells us about the specifics of working in healthcare research and how storytelling helped him determine the “so what?” for his organization. [38:50-1:23:45] In Brooke’s interview, we hear about her c

Welcome back to Intellicast! On today’s episode, we are joined by Colson Steber of Communications for Research and Ag Access for what we are calling the closing out of the trilogy with him. If you have listened to our past interviews with Colson, you know we talked to him at the start of COVID, then again in 2021, and now today’s conversation really brings us full circle on the journey he and his business have been on for the last few years. We start out by getting an update from Colson on how business has been going, specifically the Ag Access brand he launched in late 2020. He gives us the exciting news of the growth they are experiencing with the new brand and how it has helped him grow his business. This leads to a discussion around trends in market research where Brian Lamar and Colson talk about the research firms becoming more specialized rather than generalists.  In the second half of the interview, we switch gears a bit. Brian talks with Colson about his LinkedIn and his approach to personal developm

Welcome back to Intellicast! We’re excited (and a little sad) to share a market research scandal with our listeners along with the latest industry news. But - when there is a scandal, you can bet it will be uncovered on Intellicast! The guys waste no time getting into ESOMAR’s announcement late last week that they uncovered “serious misconduct” in their recent council elections. The results of the election have been invalidated and a new election will be held. The CEO is stepping down and two others have been removed from their positions. The past interim CEO will return to the role in the meantime. This segment is also interrupted by breaking news from Kristin Luck to ensure we provide a fair update. They will be having an extraordinary general meeting in the next two weeks. The next segment touches on Toluna’s acquisition of qualitative technology firm Further which encourages the trend of a hybrid qual/quant methodology. They also touch on Jibunu’s addition of a survey text editor tool to its DIY tool (and

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by Lilah Raynor, CEO of Logica Research. Lilah shares some of her background, a sneak peek of the Future of Money report Logica produces, and more. Lilah kicks off the interview by telling us about her experience and what led her to market research. Lilah has a background in academia and social psychology which eventually brought her to the financial services industry, which led to her starting Logica. In the next segment of the interview, Lilah talks about the Future of Money report she and the team at Logica produces. The report started in 2017, but was expanded when they did extra waves during COVID to try and understand more than just how people’s spending was being affected, but also how they thought of money in general. It touches on everything from whether or not college is worth it to cryptocurrency. We’re even lucky enough to get a little spoiler of the upcoming report from Lilah. Lilah is also part of the Insight

Welcome back to Intellicast! Brian Lamar and Producer Brian are diving into another news-fueled episode today. In the episode’s first segment, Brian Lamar goes rogue with an off-script news story that literally hits his inbox as we were recording. Schlesinger Group announced that Reed Cundiff will be their new CEO replacing Steve Schlesinger who has served as CEO for the past 20 years. Friend of the podcast, Isaac Rogers was also promoted to President. Continuing with this theme, the guys discuss Dynata’s announcement that they have appointed Mike Petrullo formerly of Dodge Data & Analytics as CEO, replacing Gary Laben. This leads down a bit of a rabbit hole on big-name free agents in MRX and what they might be doing next.  In the next segment, Brian and Brian chat about Forsta’s partnership with CX data specialist GemSeek to launch a predictive net promoter score that will allow clients to access predictions about “silent customers” who don’t respond to surveys or submit feedback. This begs the question—if y

Welcome back to Intellicast! We have a jammed packed news episode for you today.  Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022. Then the guys jump into the news, starting with a couple of stories about Momentive.  First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale. The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil’s company HubUX.  As part of the discussion around these acquisitions, it leads Brian and Producer Brian d

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are excited to welcome Lisa Wilding-Brown, CEO of InnovateMR and a member of ESOMAR Council, to the podcast. Lisa shares notes from her experience at the recent ESOMAR conference, her thoughts on ESOMAR council re-election, and more. To kick-off the episode, Lisa jumps into her recap of the ESOMAR conference in Toronto. She touches on a presentation on fraud during which they interviewed real fraudsters! This presentation gave insight into new fraudster tactics and what our industry can do to combat them. Brian makes a great connection between this session and the 2002 blockbuster, Catch Me if You Can. Lisa then discusses what she hopes ESOMAR council can do to get to the root of fraud and make new policies to fight against it. While Brian and Lisa could likely talk about data quality for an entire episode, they move into a second segment about Lisa’s other passions including the young ESOMAR society, an initiative designed to hel

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Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by EMI’s Marketing Specialist, Emma Nicolls (a.k.a. Associate Producer Emma) to discuss the latest market research news and give a recap of Insights Marketing Day in Chicago last week. The guys start by discussing some EMI-centric info about the expansion of our business development team. We welcomed Angie Trujillo Emrie, Goshen Perry, and Sahil Mehta—all industry veterans—to our team and we’re incredibly excited to have them. Brian and Brian then share news from CIRQ (Certification Institute for Research Quality) that they have been accredited to audit and certify market research and data analytics companies to support compliance with several well-known data privacy requirements. They analyze Google’s announcement of the retirement of its Surveys and Survey 360 solutions which will be effective November 1st and congratulate PureSpectrum on the hire of their new Chief Strategy Officer and Chief Counsel, Jonathan Flatow. In

Welcome back to Intellicast! In this episode, we’re joined by Brooke Reavey of Dominican University and EMI’s own Beth Teehan. Brooke is a professor, a Ph.D., and serves on the professional development and education committee of the Insights Association. Brooke talks with us about the impact DIY tools, HIPPA, and data privacy legislation may have on our industry. This is a topic that’s not being widely discussed, but maybe should be. The interview kicks off with Brooke’s background in market research starting as an intern, traveling the world, and eventually getting her Ph.D. (which she describes as market research on super-steroids.) Brooke then talks to us about her recent presentation at the Insights Association. She discusses the history of marketing—and this is not your average history lesson. Anyone in marketing or market research will be fascinated by the background of our industry and what it might tell us about our future. She then gets into the potential issues in market research, particularly with

Welcome back to Intellicast! This is Part 2 of our series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this episode, Brian Lamar and Producer Brian are joined by Sequoyah Glenn of 924 CoOp and Miles Rote of Scribe Media. Miles and Sequoyah will be speaking at the upcoming IMD conference. This series is a great opportunity to get the insider scoop on the content of the conference! Sequoyah Glenn [5:05-25:50] Sequoyah’s interview kicks off with a dive into her background. She always knew she wanted to do something with math in marketing, but her career led her to work for a newspaper where she connected audiences with brands, which eventually brought her to the research and advertising world! She also talks about her experience with founding the Black Marketers Coalition.  Sequoyah also gives us a preview of her session, Let’s Put the Marketing Back in Market Research, which she will present at IMD. She’ll discuss ways to conduct better rese

Welcome back to Intellicast! This is part 1 of our 2-part series previewing some of the speakers and content at this year’s Insights Marketing Day in Chicago on October 6, 2022. In this first episode, Brian Lamar and Producer Brian are joined by David Paull of Dialsmith and Lillian Labs and Susan Griffin of Griffin + Skeggs Collaborative. Both David and Susan will be speakers at the upcoming IMD conference, so this episode is a great chance to get a sneak peek at the content they’ll be sharing. David Paull [4:00 – 29:05] David’s interview kicks off with an overview of his background in market research. He started his career in technology, marketing, and sales but eventually fell into marketing research which led him to found Dialsmith and Lillian Labs. In his interview, we learn how these companies work together for stronger storytelling and messaging. David’s session at IMD, Stupendous Storytelling for Marvelous Messaging, will share a real-life example of a B2B company struggling to differentiate itself fro

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Craig Alter, Consumer Insights at Bon Secours Mercy Health. Craig is a 20-year veteran of client-side market research, having held roles at Luxxotica, Tyson Foods, and Bon Secours Mercy Health. He joins us to talk about some of the challenges the client-side or market research faces. Kicking off the interview, we talk to Craig about his background and what led him to market research. He, like many we have talked to, kind of fell into market research after many years in finance and marketing.  We then talk to Craig about some of the challenges he faces as a client-side market researcher, everything from being in small departments (like a department of 1), having to be the expert in everything research for his organization, to talking about where he goes to learn and grow as a researcher. He discusses how he needs to sell the benefits of market research to the leaders in his organization. Craig then gets into some spec

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are joined by Erin Sowell, the founder of Thoughtful Research. Kicking off the episode, Brian Lamar and Producer Brian spend some time talking about the packed conference schedule coming up in the fall. They also notice how often they’ll be in Chicago over the next month. Next, the guys talk about the recently released Insights Association Top 50 Market Research report. They discuss the key findings of the report, including that the insights and analytics industry grew by nearly 17% year-over-year. They also mention that EMI made the list of the Top 30 Market Research Agencies as well! You can get your copy of the report here. [21:29] In the second half of the episode, we are joined by Erin Sowell, Founder of Thoughtful Research, to discuss how she is connecting ecology and market research together in a unique way. Erin was one of the presenters at the Future of Insights Summit at UGA a couple of weeks ago with Brian Lamar, so the

Welcome back to Intellicast! Brian Lamar and Producer Brian are joined by COO, Beth Teehan to give an overview of their experience at the UGA MMR Future of Insights Summit Conference last week. They discuss some of the aspects of this program and conference that make them so special including the strong network of alumni and the ability to watch graduates as they progress in their market research careers. Brian and Beth give an overview of some of the presentations at the conference and the unique topics that speakers touched on as well as a panel discussion from leaders in the industry including Mary Drumond, Melanie Courtright, Dan Foreman, and Gregg Archibald. After that, Brian discusses his presentation on the commoditization of sample. Brian Lamar is an MMR graduate and was able to speak at his alma mater along with several of his former classmates. His presentation walks through the history of sample and the differences between panels with examples from our research-on-research. He also shares his exper

Welcome back to Intellicast! Brian Lamar and Producer Brian have another news-filled episode for you (although it’s filled with plenty of other topics too, trust us!) The guys take the first segment to fill listeners in on some current events including recent and future travels. Kicking off the rest of the episode, the guys give a preview of the Future of Insights Summit later this week. Brian Lamar will be speaking on the commoditization of sample. After that, Brian and Brian dive into some market research news starting with Dynata’s expansion of their partnership with Google. They are now approved to measure YouTube lift as part of their digital ad campaigns. In the second and thirds news stories, they discuss DISQO’s debut of a new product called “Outcome Lift” and IRI and NPD’s complete merger. In their final and possibly most interesting industry update, the guys take a closer look at concerns raised by the Senate Appropriations Committee regarding the US Census’ plan to create a probability-based panel

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian share some recent EMI updates from the past six weeks (We know you missed us!) and some news stories from the market research industry. The first EMI update is the launch of our Sample Quality Optimization Rating. We held our webinar last week—if you’re having FOMO from missing it, don’t stress. You can watch it on-demand anytime. We’re also excited to announce we’ve been named a Top 25 Insights Association Market Research Firm! The guys share what it means to be in the Top 25 and how we made the cut. After that, Brian and Brian jump into the latest market research news starting with the ESOMAR Top 50 report. They take a deep dive into the report and discuss some of the companies that made the list. In the second story, they chat about Qurious Insight, a new data firm launched by Andrew Mofatt, Mark Slobe, and several other former Dynata, Nielsen, and Kantar employees. Schlesinger and Maru have also partnered for a new venture called