Intellicast

Welcome back to Season 6 of Intellicast. We promise not to keep you over an hour this episode! Brian Lamar and Producer Brian are breaking down the latest market research news and sharing some updates ranging from football to flatscreens. The episode kicks-off with an overview of the upcoming conference season. You can catch Brian Lamar and Bonnie the Bulldog at several different conferences in the next few months! The guys then share an update on the ESOMAR election scandal. Ray Poynter posted on LinkedIn that ESOMAR was taken to court in the Netherlands over its treatment of the CEO/Director General and lost the case, reinstating the CEO/DG from the start of January. Unlike what many others (and ourselves) were hoping, this situation will probably not be going away anytime soon. The next news story is that Pollfish has launched a new AI-enabled survey creation tool that claims to generate a ‘professional-grade’ survey questionnaire based on a single sentence in under 30 seconds. While this can’t replace a g