Intellicast

Welcome back to Intellicast! Thanks for joining us for a Midsummer Market Research News Update! Today’s episode starts with updates on upcoming conferences. It’s hard to believe in just a few weeks kids will be back in school and fall conferences will be starting. Get the overview of events before they’re here! In the first news story, the guys discuss GfK’s plans to sell its European Consumer Panel business to YouGov as part of its deal to merge with NielsenIQ (NIQ). Producer Brian shares a great sports metaphor to explain this decision. In another M&A news story, Brian and Brian talk about Qualtrics receiving a $500M investment from venture firm Accel following its acquisition by Silver Lake and Canada Pension Plan Investment Board (CCP) for $12.5B. This gives the new owners 100% of Qualtrics, including all the shares owned by SAP. The next story is AI-focused with a discussion of ESOMAR’s new task force to address the use of artificial intelligence in the research, insights, and analytics sector. The new t