Intellicast

Thanks for tuning in to this special episode of Intellicast! Today, Brian Lamar and Producer Brian are joined by Chief Data Scientist Deb Ploskonka and Vice President Holly Smith of Cambia Information Group, as well as EMI’s Mary Draper to discuss all things data-quality related! The episode kicks off with Deb, Holly, and Mary each giving their individual backgrounds and discussing how their careers led them to market research. Their passion for data quality can’t be ignored in each of their introductions. As Brian Lamar says in the episode, if people were awarded doctorates for data quality initiatives, there’d be a lot of them in this podcast! In the next segment of the interview, Deb, Holly, and Mary give dimension to the problem of fraud in market research. They talk about how no studies are immune to fraud and how fraud goes beyond just bots. In fact, they discuss 5 categories of cheaters and how fraud is always evolving. Deb and Holly also share highlights from a paper they wrote titled, “Defeating Ende