Hospitality Mavericks Podcast

Binge Marketing is a marketing strategy that has you developing a long-term relationship with your audience using serial content. This fosters trust and lays a foundation for the realisation of your marketing goals. The person behind this concept is Carlijn Postma, founder of the content marketing agency The Post and author of ‘Binge Marketing: The Best Scenario for Building Your Brand’.I invited Carlijn on to the show to find out how this methodology works, and how you can start implementing these ideas for your business. Join us as we discuss having a long-term vision with your purpose, expanding your story in serial format, some storytelling techniques like the ‘hero's journey, the lessons learnt from her advertising career, and how brands are getting Netflix documentary series.  If after listening to the conversation you want her book you can get it here, and she has also kindly offered the Maverick Community a special discount of 20% off her online course "10-Day Online Course "Binge

Levy UK is the catering and hospitality partner to many of the UK's iconic sport, leisure, heritage, performing venues, conference and exhibition centres – and with that comes great responsibility for a green future. MD of Levy UK and Ireland Jon Davies shares how so much is possible to change within the catering and hospitality industry, and why the future is bright. In this inspiring conversation, we learn more about how such a large catering company is tackling food waste and working with sustainable suppliers. We also discuss rewilding land, educating people’s food choices, preparing for this year’s UN Climate Change Conference of the Parties (COP26), finding sustainable solutions for clients – and the power of oyster mushrooms.Links:City Harvest: https://www.cityharvest.org.uk/ ‘No Planet B’ by Mike Berners-Lee: https://www.amazon.co.uk/There-No-Planet-Handbook-Break/dp/1108439586‘The Omnivore's Dilemma: A Natural History of Four Meals’ by Michael Pollan: https://www.amazon.co.uk/Omnivores-Dile

How digitally visible are you with your staff? In today’s episode, we explore the new era of leadership that’s been shaped by how we use technology – the social leader. Rob Liddiard, Co-founder and CEO of Yapster, share what you can do with technology to help you lead your team and scale your communication.Founded in 2015, Yapster is a fully integrated mobile communications platform, designed for frontline colleagues who don’t have company email addresses. The platform is used by many of the most recognisable frontline organisations known to the public, including BrewDog, Caffè Nero, Krispy Kreme and Wagamama. Listen to find out more about Yapster’s influence score, gamifying sales, the role of data in leadership, micro efforts – and polo shirts.Links:Yapster: https://www.yapster.info/‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/ Scotty Mills: https://twitter.com/scotty_mills07 ‘The Advantage’ by Patrick Lencioni: https://www.amazon.co.uk/dp/0470

Choosing what technology to implement across your business can feel overwhelming, but today we find out what to keep front of mind when finding and implementing the right tools. Christophe Delacroix is the CEO and Co-Founder of StoreKit, a platform that simplifies eCommerce for hospitality. They help you build your own online ordering store through their seamless 2-way integrations with over 40 Electronic Point of Sale (EPOS) systems.In this conversation, we explore how technology has helped the growth of many small operators. We also discuss how to optimise your eCommerce channels, digitising the in-store experience, on-screen purchasing habits, the future of tills, and how to lead with the experimental mindset. Links:StorkeKit: https://storekit.com/ #106 Victoria Searl, Founder of DataHawks, on the Data-Driven Customer Journey: https://www.hospitalitymavericks.com/podcast/episode/252fd5c6/106-victoria-searl-founder-of-datahawks-on-the-data-driven-customer-journey After Hours: https://harvarda

Paula Leach is an author, speaker, executive coach and advisor. She founded Vantage Points Consulting in 2021 to help high achievers build their impact as leaders in the world by growing authenticity, freedom, creativity and implementing high performance methods for leading inspired teams. Prior to that, she held leadership positions from large corporations, entrepreneurial startups, to the Home Office. Paula is super pragmatic, so tune in to this episode to learn more about her leadership style, and the things we need to unlearn to move forward. We discuss the magnetic vs. push culture, the power of space to make sense of things, how to practise deep self-awareness – and “purple time”. Links:‘Vantage Points’ by Paula Leach: https://www.amazon.com/Vantage-Points-create-culture-employees/dp/1911671006 Vantage Points Foundation: https://vantagepointsconsulting.com/vantage-points-foundation ‘A New Earth’ by Ekhart TolleVantagePointsConsulting.com: https://vantagepointsconsulting.com/ Pau

Andrew Coney is a true Maverick and rule breaker. As the General Manager of the boutique hotel The Hari, London, Andrew embraces the power of being a small operator by giving truly tailored experiences to all guests. The Hari is a 5* 85-​bedroom luxury hotel situated in the heart of Belgravia, and Andrew has been GM since 2014. We can all learn something from the hotel business, so I can’t wait to find out more about Andrew’s work ethic. In this impactful conversation, we uncover what it takes to instil spontaneity and autonomy within your team. We also discuss doing charity work through your business, positive stalking, Tripadvisor, and delivering a home experience. Links:Born Free: https://www.bornfree.org.uk/TheHari.com: https://www.thehari.com/ #87 Deepak Ohri, CEO Lebua Hotels and Resorts, on Emotional Touch Points: https://hospitality-mavericks.captivate.fm/episode/87 Connect with the podcast:Join the Hospitality Mavericks newsletter: https://rb.gy/5rqyeq  A big thank you t

It has been just over a year since Marco Reick joined the show to discuss company values during a crisis. A lot has happened since for both hospitality and Marco, so I can’t wait to catch up and reflect what we’ve learnt. Marco is now the Director of People & Talent at QOOT Co. – an investment and management company in the world of hospitality. Their portfolio of market-leading brands and restaurants include The Gentlemen Barista, The Lebanese Bakery, Chestnut and 19th Century Burger. In this conversation, we explore how we can retain our great talent, as well as find new people. Tune in to learn more about interactive online learning, how simplified tech will help us navigate post-lockdown transitions, lessons learnt from a recruitment fair – and looking out for a grey rhino.Links:#49 Company values in times of crisis with Marco Reick, Director MR Consult UK: https://hospitality-mavericks.captivate.fm/episode/49-company-values-in-times-of-crisis-with-marco-reick‘Can you see the grey rhino?’: https:/

It doesn’t take a data scientist to understand the patterns of human behaviour in your business. I speak with data expert Victoria Searl to unpack exactly what you need to do to be more informed with your decisions. As Founder of DataHawks, her digital marketing agency uses your data to identify and profile your most valuable customers – creating and delivering business changing acquisition, conversion and retention.Join us as we explore the discount syndrome, customer avatars, ‘proof of presence’ data, analysing the Eat Out To Help scheme – and lessons learned from her two grandmas. Too often we rely on our gut instinct in hospitality, so it’s time to shake things up and “be more ecommerce”.Links:‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/Good-Great-Jim-Collins/dp/0712676090/ Moneyball (2011): https://www.youtube.com/watch?v=-4QPVo0UIzc ‘Start With Why’ by Simon Sinek: https://www.amazon.co.uk/Start-Why-Leaders-Inspire-Everyone/dp/0241958229/ ‘The First 90 Days’ by Michael Watkin

“Think big, dive deep, swim fast” is the motto today’s guest lives by. Perry Haydn Taylor is the Founder of bigfish, an award winning brand, design and marketing consultancy that isn’t afraid to challenge the status quo. Working with the likes of Sipsmith, Kallo, Tyrells, Whole Earth and Gü Puds to name a few, I’m excited to hear more about Perry’s journey and his philosophy on the ‘the Startup Mentality’.Listen to our conversation as we explore what makes a maverick brand, and why we need to challenge our clients more. We also discuss unf**king the planet, documentaries, measuring ambition, being obsessed with your product – and our bookshelves. Links:Bigfish: https://www.bigfish.co.uk/ Perry’s LinkedIn: https://www.linkedin.com/in/perry-haydn-taylor-1370669/ Seaspiracy Documentary: https://www.youtube.com/watch?v=1Q5CXN7soQg Fishlove: http://fishlove.co.uk/All Plants: https://allplants.com/Biscuiteers: https://www.biscuiteers.com/Tuck Trucks: https://tucktrucks.co.uk/‘Eating The Big Fish

In this bonus episode, we will go behind the scenes of our show partner Bizimply  Michael will be talking to Founder Gerard Forde and CEO Conor Shaw of Bizimply who will share their journeys in hospitality and big tech companies. Gerard will share the why and the story behind Bizimply that he started back in 2015. How they went from start-up wilderness to scale up tech company.You will find out that they are obsessed with the industry and how to solve many of its problems by ensuring that frontline managers are empowered to run their businesses like clockwork and spend more time on the shop floor developing their people.  Along the way, we dive into the culture, digitalisation, prediction for the future of hospitality and much more.Books from the episode:Setting the Table: The Transforming Power of Hospitality in BusinessBen and Jerry's Double-dip: Lead with Your Values and Make Money TooPour Your Heart Into It: How Starbucks Built a Company OneWhen Cultures Collide: Leading Across Cu

Currently based in North Carolina, USA, Charlotte Purvis’ career was heavily influenced by her time speaking in church at her home town in Alabama. Today, Charlotte is a highly sought after Customer Service Consultant, trainer, coach, speaker, and author of ‘The Customer Communication Formula’.I really enjoyed discussing with Charlotte about how we communicate with our customers. Join our conversation as we explore Charlotte’s Customer Communication Formula, future-focused feedback and what we can learn from hotel housekeepers. What’s clear from this interview is that regardless of what channel you use to communicate with your audience, customer service begins with the leader. Links:‘The Customer Communication Formula’ by Charlotte Purvis: https://www.amazon.com/Customer-Communication-Formula-communicate-customers/dp/1946425680/ ‘The One Minute Manager’ by Ken Blanchard: https://www.amazon.com/Manager-Kenneth-Johnson-Spencer-Blanchard/dp/B002BFP0SO/ Twitter @SpeakerCPurvis: https://twitter.com/

Today I delve more into the entrepreneurial journey. After connecting on LinkedIn, Amelia Rope is a kindred spirit who shares what hope and patience mean to her day-to-day. She’s the host of the podcast ‘Hope & Patience’, where she explores with guests the challenges of running a business and how to take care of yourself along the way – all whilst eating their favourite chocolate too. For over a decade, she ran the award-winning chocolate business Amelia Rope Chocolate, so we learn more about her lessons learnt from that journey. She has competed twice on ‘Masterchef, and she is a volunteer employment mentor for Fine Cell Work’s ‘Open the Gate’ programme.I’m excited to have her on the show as we discuss business cycles, why she started her podcast, working with life coaches, the power of appreciation – and recovering from broken bones.Links:Hope & Patience Podcast: https://hopeandpatience.co.uk/podcasts S2 E8 Angus Thirlwell, Co-Founder Hotel Chocolat: https://hopeandpatience.co.uk/podcasts/

Joining us all the way from Dubai, CEO at Global Hotel Alliance Chris Hartley shares what hotel industry trends to expect. It’s a very refreshing conversation as we rethink travel. GHA is one of the world's largest alliances of independent hotel brands, formed out of a necessity to pool resources to compete with the mega brands. Chris was the first employee when the company was formed in 2004, and has seen the growth of the network since. The GHA now has a membership of over 550 hotels with representation in over 75 countries.Tune in to learn more about the future of business travel, travel “pocket” trends, hotels serving local communities, and what it’s like setting up an alliance with other hotels. Links:Chris Hartley’s LinkedIn: https://www.linkedin.com/in/christopherhartleygha/ Global Hotel Alliance’s LinkedIn: https://www.linkedin.com/company/global-hotel-alliance/ Email Chris: christopher.hartley@gha.com Global Hotel Alliance: https://www.globalhotelalliance.com/ Discovery

Fellow podcaster calling in from Canada, Shawn Soole is a serial entrepreneur and highly sought-after hospitality consultant. As Founder of Soole Hospitality Concepts, it’s his mission to make the industry better through education, training and marketing. He’s also co-authored two books and helped launch numerous highly-acclaimed bar and beverage programs, such as Little Jumbo (2013), OLO (2015), Cafe Mexico (2016) and Pagliacci’s (2018).In this episode we explore the power of consistency, the role of mastermind groups, open book management and reviewing the hospitality ecosystem. Shawn is a real grafter so I enjoy hearing where his passions have taken him.  Links:‘Good To Great’ by Jim Collins: https://www.amazon.com/Good-Great-Some-Companies-Others/dp/0066620996/ ‘Cocktail Culture’ by Shawn Soole: https://www.amazon.com/Cocktail-Culture-Recipes-Techniques-Behind/dp/192712994X/ ‘Great Northern Cocktails’ by Shawn Soole: https://www.amazon.com/Great-Northern-Cocktails-Shawn-Soole/dp/190743

In celebration of the Hospitality Mavericks Podcast’s 100th episode, I’m excited to share with you today an interview I had with a true hero of mine – Chip Conley! He was Airbnb’s Head of Global Hospitality and Strategy for four years, and is currently their Strategic Advisor for Hospitality and Leadership. He also founded Joie de Vivre Hospitality, which created and managed over 50 boutique hotels. He is currently the Founder of Modern Elder Academy, a wisdom school dedicated to helping people navigate midlife. He’s also the author of five books and an international speaker.In this candid conversation, we learn more about his time working closely with Airbnb CEO Brian Chesky, letting go of old identities, the future of co-living and navigating the world through our mid-life years – and lessons learnt from having died almost 9 times to date. Links:‘Wisdom at Work’ by Chip Conley: https://www.amazon.com/Wisdom-Work-Making-Modern-Elder/dp/0525572902/r ‘Emotional Equations’ by Chip Conley: https://www.

We live in a true paradox where we overproduce and over waste. Adam Smith is the founder and co-director of the multi-award-winning global initiative The Real Junk Food Project (TRJFP). Their mission is to revolutionise the disposal of avoidable food waste into landfill – the pioneering movement's manifesto is to “feed bellies, not bins”. Prior to this he was a professional chef, and he’s currently writing a book to be released in 2021.I really enjoyed speaking with Adam as I got to learn more about TRJFP’s mission, and how he practically applies kindness in his work place. In this conversation we also explore his angle on happiness, tackling big challenges through collaboration and the lessons he’s learnt from life’s hardships. Adam is a true inspiration with what life has thrown at him, so tune in!Links:Hospitality and The Infinite Game #004: No Planet B: https://www.hospitalitymavericks.com/podcast/episode/1dd9ed0b/hospitality-and-the-infinite-game-004-no-planet-bThe 2030 Agenda for Sustainable Development

Planning is key to the success of any business. But how do you actually put a good plan in place? Today’s guest, Tim Meinhardt, is an expert on a goal-setting management system: OKRs. It stands for Objectives and Key Results. It’s something that I’ve implemented in the past, and I can’t wait to find out what you can do today.Tim leads a team of OKR experts at Atruity. They provide OKR Consulting to numerous organisations ranging from publicly traded companies to start ups. Through their proven methodology and numerous OKR Programs, they ensure effective implementation and management of OKR journeys.In this discussion we explore how OKRs have been helping businesses thrive during the pandemic. Tune in as we discuss why plans fail, striving for simplicity, remote working trends and business epiphany moments. This year is giving us the opportunity to reset, so let's start implementing some OKR strategies.Links:Atruity1.com: https://atruity1.com/ ‘Measure What Matters’ by John Doerr: https://www.amazon.co.uk

Peter Backman and Michael Tingsager have come together to create a series of conversations to help leaders in the food and drinks industry to get off the starting blocks as the world and the industry reopen.Michael and Peter talk about the impact the pandemic has had on food and drinks businesses, the challenges ahead and how to navigate them by putting a clear strategy in place.The topics for this conversation are broad covering city centre trading, delivery, technology, consumer behaviour, economic factors, talent and much more.Key takeaways from this episode are:The current impact on the world and the food drinks industry The delivery market is changing Challenges and opportunities of city centre tradingThe debt crisis in the industryHow the future of the industry might look 6-12 months from nowLinks:https://www.linkedin.com/in/peter-backman-38305a6/https://www.peterbackmanfs.com/https://www.linkedin.com/in/michaeltingsager/https://www.hospitalitymavericks.com/Connect with the podcast:Join the Ho

Mike Bausch finds that there are things that still translate from Day One of his business, Andolini's Pizzeria, based in Tulsa, Oklahoma. I brought Mike on to the show to understand his approach to growing a restaurant business through his very authentic manner – and how he makes such delicious pizzas.Mike started the pizzeria with his brother at the age of 22 – 6 months after graduating from college. 15 years later, it’s the leading pizzeria that’s turned into a true success during the pandemic. So much so, they’ve been able to run at full capacity.Mike’s enthusiasm is infectious. Tune in as we talk about getting mentors, POS system failures, key questions to ask yourself as an entrepreneur, and the art of not fitting in. As Mike says in the interview, “there’s always a better way”, so let’s keep on learning as business leaders.Links:‘Unsliced’ by Mike Bausch: https://www.amazon.co.uk/Unsliced-Stay-Whole-Pizzeria-Industry/dp/1544516657/ ‘Good To Great’ by Jim Collins: https://www.amazon.co.uk/Good-Great

Through supply chain technology, Domini’s business Tried and Supplied helps make local produce and sustainable procurement simple and affordable for foodservice buyers. As an expert in agroecology and building sustainable businesses, I had to invite Domini to the show to learn more about what the industry needs to do.We explore seasonal menus, local diets, soil quality and how agility is key to survive a pandemic. Join us as we started to plant some seeds about re-thinking the way we approach food as an industry.Links:Hospitality and The Infinite Game #004: No Planet B: https://www.hospitalitymavericks.com/podcast/episode/1dd9ed0b/hospitality-and-the-infinite-game-004-no-planet-b Tried and Supplied: https://triedandsupplied.com/ Oxford Real Farming Conference: https://orfc.org.uk/ Kiss The Ground: https://www.netflix.com/title/81321999Douglas McMaster: https://www.instagram.com/mcmasterchef/E5 Bakehouse: https://e5bakehouse.com/Sustainable Restaurant Association: https://thesra.org/Hodmedod’s: