Get Paid For Your Pad | Airbnb Hosting | Vacation Rentals | Apartment Sharing

Reputation used to be the cornerstone of a brand, but now it's all about trust. Airbnb is great at doing trust marketing. People who go to Airbnb already trust the Airbnb brand, and they're looking to book. Now they are trying to determine WHO to book with.And that's where building your brand trust is crucial. You could be losing 50 bookings a year just because your profile isn't on point—and it's about more than just great property photos.So, how do you build that trust?Chris Maughan is the CEO & Founder of I-PRAC. An experienced operator in holiday and commercial rentals for 17 years, he's passionate about transforming the short-term rental industry to make it a safe place for hosts and travelers worldwide. He's also the CEO and co-founder of AES Accommodation Ltd and AES Events Group, which provides accommodations for companies like Google, Twitter, and Disney. Chris has written a chapter in the soon-to-be-released, The Book Direct Blueprint.On this edition of Get Paid for Your Pad, Chris walks us thro