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How to Go from Host to Hospitality Brand

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If you’re an Airbnb host with a small number of units, you may not think branding is all that important. But if you want to grow your STR business and enjoy long-term success, it’s never too soon to upgrade from host to hospitality brand. On this episode of Get Paid for Your Pad, Eric and I sit down to discuss why it’s so important for STR hosts to build a hospitality brand and how branding is born out of the vision of what you want to create. We walk you through the three key elements of a hospitality brand, weighing in on how branding informs every decision you make—down to the soap and toilet paper you choose for your STRs. Listen in to understand why a hospitality brand is so much more than a logo and learn how to take the first steps in branding your Airbnb business! Topics CoveredWhy we hired a creative director for Freewyld and what the role entailsThe 3 key elements of a hospitality brand—visuals, language and productThe power of thinking BIG and sharing the idea behind your