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In this influencer-fueled world, we are constantly told that we must hit certain milestones to be a 'real business.' But the truth is, out of the 28 million companies in the United States, only 4% ever reach $1 million in revenue. And from there, only about 1 in 10 makes it to $10 million in revenue. Scaling requires an intentional focus on the "four major decision areas every company must get right: People, Strategy, Execution, and Cash." So, how can you scale your STR business and achieve the growth you envision? We've just started reading Scaling Up: How a Few Companies Make It...and Why the Rest Don'twith the STR Legends Mastermind, and it's already been influential for our team. For the next four months we will devote an episode of Get Paid For Your Pad to going through the book's different sections, "People, Strategy, Execution, and Cash." On this episode of STR conversations, Eric and I share some of our key takeaways from the people section of Scaling Up. Listen in f