Vegan Business Talk

In this episode I interview Mitchell Scott, co-founder and CEO of The Very Good Butchers, a Canadian plant-based meat company. After selling out the farmers’ markets on Denman Island, British Columbia, Mitchell and his co-founder and fellow ‘bean butcher’ James Davison knew they were onto something. They brought their beans to Victoria and opened the Canadian West Coast’s first plant-based butchery. The pair are currently opening a new facility that will be able to produce up to $100 million more in product a year which is an increase of more than 2,500%. Last year they became the second plant-based meat company to release an IPO. In this interview Mitchell discusses: • Why they use the terms ‘butcher’ and ‘butchery’ • How they raised $600k from 240 investors in an equity crowdfunding campaign in 2018 • The unexpected turn of events after they received several offers of a deal on Dragon’s Den (Canada) • Why they went public last year and the benefits and challenges it’s brought • How to go public an