Vegan Business Talk

In this episode I interview Nichole Dandrea from Nicobella Organics, makers of vegan, organic, dark chocolate truffles, in Atlanta, Georgia. Since launching their truffles in late 2009 Nicobella – which combines the names of Nichole and her toy poodle Isabella – have created more healthy treats with their munch line and peanut butter squares. Nichole is a registered dietitian and yoga instructor with a passion for bringing healthy, plant-based, ethical treats to people – and believes dark chocolate should be its own food group! This is another audio interview I did for my book Vegan Ventures: Start and Grow an Ethical Business. In this interview Nichole talks about: •    Price versus quality – the dilemma between producing products cheaper but lower quality, or pricing them higher and maintaining high quality •    How outsourcing parts of the business allows it to grow •    The importance of creating a community around your brand •    The types of email content that – surprisingly – get more open and c