Vegan Business Talk

In this episode I interview Joshua Katcher from Brave GentleMan, a disruptive vegan menswear label in New York. Joshua previously worked in creative media, including roles as director, editor, producer and director of photography for PBS and MTV. In 2008 he discovered an appreciation for fashion and launched men’s lifestyle website The Discerning Brute, which focused on “fashion, food and etiquette for the ethically handsome man”. The blog quickly established Joshua as a pioneer in the field of ethical, sustainable fashion and two years later in 2010 he launched the Brave GentleMan label and online store. Brave GentleMan fuses future-textiles with centuries-old production methodology. Utilizing what he calls “future suede”, “future leather” and “future wool”, which are superior to animal-fibers, Joshua has created a high-end, sustainable and ethically-made Men’s Collection. The company offers luxury New York made suiting, premium footwear produced in Portugal and hats made in Los Angeles, along with acce