Vegan Business Talk

In this episode I interview Kezia Jauron of Evolotus PR, a public relations agency that works with animal rights nonprofits and campaigns, documentary films, books, and vegan companies. She and her husband, Evolotus co-founder Gary Smith are a whizz at generating positive media coverage, helping organizations gain visibility, increase their followings, and generate revenues. Evolotus has promoted animal rights and veganism in the mainstream for nearly 10 years. Their clients include Mercy for Animals, Veganuary and Tofurky, among many others. Kezia and Gary also run the popular blog The Thinking Vegan, through which they have mentored hundreds of new and transitioning vegans, and developed a comprehensive guide of Frequently Asked Questions and resources for people motivated to go vegan for ethical reasons. The couple have each contributed to several published books, including Vegan Ventures: Start and Grow an Ethical Business; Circles of Compassion; Publicity to the Rescue; Plant-Powered Women; Plant-Pow