Vegan Business Talk

In this episode I interview Meg and Komie Vora from fashion brand Delikate Rayne in Los Angeles. The sisters grew up with a cruelty-free ethic – their father was raised Jain and their mother Hindi – and they’ve never eaten meat. As they searched for an animal-friendly wardrobe, they identified a gap in the market for high-quality vegan, ethically manufactured, sustainable clothing in the contemporary space and launched Delikate Rayne in December 2013. As the first generation of their family to be born in the US, they are keen to incorporate their east Indian roots into the brand. The company’s name is what both their names mean in Hindi and the brand represents an effortlessness, nonchalant coolness with components of luxury. The sisters aim to provide clothing with a purpose and for the garments to hold meaning. They want their customers – who are predominantly women aged 18 to 35 – to feel good internally as well as externally. All their clothing is made locally in LA, and they sell their garments in c