Vegan Business Talk

VBT 051: Interview with Susan Carskadon – natural food and products consultant

Informações:

Sinopse

In this episode I interview Susan Carskadon, a natural food and products consultant in Denver, Colorado. For decades, Susan has been identifying innovations and categories ahead of trend while creating demand and effective streams of commerce for numerous companies in the natural and organic industries. Over the past 35 years Susan has been instrumental in advancing many consumer products and new concepts. This included spearheading consumer acceptance of Tetra Pak in North America in 1985, which resulted in top sales of products packaged in what was a category disruptor at that time. Susan draws on her unique childhood in the untouched environment of the bayous of Louisiana, as well as living and working in the Caribbean, Central and South America, Europe and the Middle East to manifest successful, disruptive new concepts and products. Her focus is to identify and create trends and demand for conscious concepts and products while making them viable and successful in today's marketplace. In this intervie