Vegan Business Talk

In this episode I interview Dan Pinne, a vegan Facebook marketer and founder of Organik Digital in Melbourne, Australia. Dan works with clients from across the globe, tailoring Facebook advertising solutions for them by creating a full campaign from start to finish. He specializes in small businesses that are looking to scale their operations through methods that are right for their particular model. An experienced digital marketer, Dan has a background and interest in sport. He’s held positions at Swimming Victoria and professional rugby team Melbourne Storm and was the social media consultant at Channel 10’s ‘Thursday Night Sports Show’. Some of the brands he’s worked with include the Australian Open tennis tournament and organic, fair trade footwear company Etiko. In this interview Dan talks about: •    The two key types of organic posts that are most important and getting strong reach right now on Facebook •    How organic and paid reach work together •    Whether or not to use Facebook’s ‘Boost’ b