Vegan Business Talk

In this episode I interview Lindsay Rubin, director of operations for v-dog, a vegan dog food company in San Francisco. Always obsessed with animals, Lindsay ran her own dog sitting business in high school, and became a vegetarian at college. After learning about the dairy and egg industries, she went vegan and became an animal rights activist. Photo by Gianna Conci Photography In 2013, she met Dave Middlesworth, the late founder of v-dog, who started the company in 2005 with his wife Linda, and starting working with the company as the first full-time employee. She currently leads the company’s strategy for growth. In this interview Lindsay discusses: • The challenges the company faced with packing, warehousing and distribution companies when it started out and how it resolved these • How partnerships have been instrumental in the growth of the brand • How and why the company is expanding internationally under the v-planet brand name • How the company decides when and what type of new product to bring