Vegan Business Talk

VBT 110: Why these vegan female entrepreneurs got mainstream media coverage for their brands

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Sinopse

For this episode of Vegan Business Talk I’m going to share with you an audio recording of a 20-minute talk I gave earlier this year at the Plant Powered Women’s Leadership Conference in Sydney. Organized by vegan publishing powerhouse Kathy Divine, the conference provided a platform for a range of female speakers from all walks of life talking about various aspects of veganism and plant-based living. My talk was on how to get media coverage for your vegan brand. Because it was an event focused on plant-based women, I gave a couple of examples of two female vegan entrepreneurs whose stories I shared in my Forbes column: Laura Way from vegan watch company Votch and Anna Tagliabue from luxury faux fur brand Pelush The aim was to explain why, as a journalist who writes about vegan and plant-based business for Forbes, I chose these two women to feature. I get a lot of pitches from both publicists and vegan business owners and I turn far more down than I choose to write about. What got Laura and Anna o