Vegan Business Talk

In this episode I interview Jodi Monelle, the founder and CEO of global vegan media company LIVEKINDLY, in Vancouver, Canada. Originally from Bath in the UK, Jodi has a background in media sales for BBC magazines and worked in marketing for Hootsuite and a small VC startup. During her time working at the VC fund, she was inspired by the entrepreneurs she met and began exploring how to turn her blog into a business with large-scale impact. In 2017 LIVEKINDLY came into being and quickly became a popular news source for millions of people regardless of their dietary choices, focused on empowering people to make positive changes – big or small – in their own lives and how their daily actions make a difference in the world. In this episode Jodi discusses: • The challenges involved in the early days of LIVEKINDLY and how she handled them. • Why she spent the first 18 months growing a brand and community without a focus on monetization. • The mistakes she made when deciding to seek investors to raise capital