You and Your Business

Would you wait in the cold for 45 minutes for a chance to buy a $3 doughnut?!There's a local doughnut shop that has cornered the market on decadent desserts.They have a loyal and passionate customer base who come from all over and dutifully line up for their turn to buy. It seems crazy, but they sell out of doughnuts within a few hours every day!There's a lot we can learn from this savvy marketing model, including how to use SCARCITY to drive sales in your online business.