Hellomasters Podcast

TUI has 18 cruise ships and 411 hotels to serve their 28 million guests. With 150 owned planes they are the 7th largest airline in Europe, even bigger than Alitalia. From formula 1 trip packages to marathon journeys, a safari tour through South-Africa, or how Louise prefers, direct flights to Zanzibar. TUI is a one-stop-shop for tourists and travelers alike.  Frans Leenaars, CMO TUI Western Europe, tells how the multinational is a leader in marketing innovations and how their e-commerce platform thrives combining CX, brand building and a relentless focus on conversion data.