Intellicast

Welcome back to Intellicast! In this episode, we continue our spring conference recap series. This time, Brian Peterson is joined by Tony Brown and Jason Inderhees, who were in Austin for IIeX. The guys dive right in, with Jason and Tony giving overall perceptions of the conference. They talked about the set-up (including the headphones), how it seemed people were willing to talk, and the quality of the sessions. This leads to a conversation about the key themes of the conference. In what shouldn't surprise anyone, artificial intelligence was the key theme. However, Jason and Tony both talk about how, while AI was the main theme, they liked the secondary theme of data quality and the efforts made (including employing AI) to achieve better quality. Next, Tony and Jason talk about their favorite sessions from the IIeX. Tony talks about a session that BET held about how they use data to improve their recommendations for viewers based on their viewing habits. He also mentions another presentation that talked a