Intellicast

Welcome back to Intellicast! We have another great episode for you today. Brian Peterson is joined by Mary Draper, who has just returned from Atlanta and the Insights Association Annual Conference. Kicking off the episode, Mary and Brian discuss how the spring conference season is closing out. This naturally sets up the conversation for the rest of the episode – an in-depth recap of the IA Annual Conference. The conversation starts with Mary giving Brian her overall perceptions of the conference. Compared to other conferences she has been to, Mary talks about how IA Annual is much more focused on information sharing and networking than sales. This leads to Mary discussing one of the first sessions called "So You Want to Sell to Me" and how Karen Craft talked about what it was like for her to attend a conference. This included the hundreds of emails they get, many invites for coffee and/or dinners, and more. Mary said that while she couldn't remember the exact number mentioned, if Karen accepted all the invit