Intellicast

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news!  Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to decrease by 1% over the next few years. Jason talks about how, while the overall industry may decline, pockets still experience growth, and you just need to uncover them. Next, the guys talk about the new appointment to the Toluna board. They ponder if this accelerates Toluna’s move to target brands and offers them a full suite of solutions. The guys then switch gears a bit and talk about a $33 million investment in Anomalo, a California-based data quality platform. They talk about how the platform works and if there are any potential applications for the market research industry. The second half of the episode starts