Intellicast

Welcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure! Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles. Tony and Brian then jump into the latest market research news. First up, the guys discussed the latest news from YouGov, including the closing of their GfK panel acquisition and their new acquisition of KnowledgeHound. With his keen understanding of the market, Tony shared his thoughts on how these acquisitions could reshape the competitive environment and enhance the analytical capabilities available to researchers. Keeping with changes in the sample industry, the guys next discuss Norstat completing its integration of Panelbase into its network. Tony’s past interactions with Panelbase provided a personal touch to our discussion as he rec