Das Facebook Marketing Update

German version below Over 10 million companies and organizations use personalized advertising on Facebook’s platforms to reach their potential customers. As we look to the future, we are aware that expectations of data protection and privacy have changed and that it is of major importance to recognize that the way data is collected and used is constantly evolving. On the other hand, small businesses and NGOs also rely heavily on digital, effective marketing to drive their initiatives. As an exclusive sneak preview of the EMEA Facebook Marketing Summit 2021, Nicola Mendelsohn, Vice President EMEA at Facebook, discusses with her guests Dr. Florian Heineman, Co-Founder and Partner at Project A Ventures and Joe Dix, Global Head of Digital at WWF, the questions of how personalized advertising and privacy can co-exist in the future. It is about current debates, changed user demands, diffuse perceptions and profiteers of personalised advertising. But also about who should educate customers in an understandable